Local Japanese Fruit Beer

Bearly Beer Brewery

I tend to be quite sentimental at times, and I most definitely am feeling this way about Bearly Beer Brewery — my graduation project for the graphic design course at Nippon Designers School.

Bearly Beer Brewery is an imaginary brewery specializing in fruit beers, that can barely be considered beer. Aiming to reinvigorate the more rural areas of Japan, BBB uses fruit and berries from their native and best-known regions from all over Japan, producing and selling the beer only during the few months of the fruit’s prime ripeness. The brand puts focus on being approachable, supportive of local communities and socially-responsible with product names that are puns on well-known proverbs and sayings, charming animal illustrations, detailed product descriptions and glassware directions, warm color schemes, traditional Japanese rice paper labels, and biodegradable eco-friendly packaging.

Bearly Beer Brewery holds a special place in my heart and is a project that I would love to rework in the near future to reflect my own growth as a designer and planner.